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Clinique was originally based on a 3-Step Skin Care System. The steps are 1.) cleansing using a facial bar soap, 2.) exfoliating using a toner, called Clarifying Lotion, and 3.) moisturizing with the Dramatically Different Moisturizing Lotion. Since Clinique categorizes skin types, the elements in all three steps of the 3-Step System are tailored for these different types.

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When the skin care and makeup company Clinique made its appearence in 1968, the cosmetics brand altered America’s beauty landscape by using scientific language and clinical iconography at a time when highly perfumed, elaborately packed creams dominated department stores. Through laboratories in the United States, Europe and Asia, and thanks to countless academic, medical and research relationships, Clinique is able to bring the best that science has to offer to our customer base. Now they has gone one step further in aligning itself with therapeutic imagery — and at the same time has raised the ante for beauty companies seeking affiliations with medical experts. They announced the opening of the Clinique Skin Wellness Center by the Department of Dermatology at Weill Cornell Medical College. This place will be led by Dr. Richard Granstein, Chairman of the Depertment of Dermatology at Weill Cornell. It will exist to promote the understanding of skin from clinical, scientific and cosmetic points of view. Visionary in its concept, the Clinique Skin Wellness Center is both a physical space for patient services and education as well as a center without walls that fosters joint research, education and outreach programs. It is both a physical space for patient services and education, as well as a center without walls that fosters joint research and outreach programs.

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